Sega’s Gaming Division Sees 13% Decline in Sales

Sure, let me dive into this.

So, Sega, you know, those legends of video games, just shared some numbers. And, well, it’s kinda like peering into someone’s diary and finding out they had a rough quarter. Imagine that. Anyway, they mentioned this 13% sales drop for the start of their fiscal year. Yep, that’s a chunk.

Now, their Consumer vertical, which sounds all fancy but just means the part where they sell us games, raked in ¥44.6 billion. Do I even get how much that is in the real world? Nope, but it’s like $301 million, if you’re doing the math. Down 13% from last year’s numbers. So, like, not fun times at Sega HQ, I’d guess.

And then there’s this whole operating income thing. I never got along with numbers, but they said something about a 66% drop from ¥8.9 billion to ¥5.2 billion. Again, no clue why I remember these specific numbers, but it’s like going from $60.2 million to $35 million. Ouch? Maybe they should sell plushies of Sonic to make it up. Who wouldn’t want a Sonic to squeeze, right?

Games, they said, did “steady.” What a word. Only a 33% dip from ¥3.9 billion to ¥2.6 billion. Anyone else feel like steady means something different here? Apparently, it’s those evergreen games they counted on, and those fell short too, about 21.4% less than last year. It’s like when you expect cookies in the jar, but it’s mostly crumbs. Not cool.

But, oh, hold up — they’re super optimistic for the year ahead. Sonic Racing: Crossworlds and the new Football Manager are gonna crush it, they say. Bold words, but, I mean, Sonic’s always a good bet, right? Zipping around, collecting rings. Fun times.

Overall, Sega Sammy, the bigger umbrella thingy, saw a dip too. 22.7% in net sales. They ended up with ¥81 billion, apparently. Maybe not the greatest of days, but hey, these things happen.

Okay, was there a point I forgot to make? Probably. But, it’s Sega, so let’s root for them.