My Conversation with Intel at MWC: The Quest for the Ultimate AI Application

Back in the day, when the Mobile World Congress was the hotspot for Windows Phone enthusiasts, it was an event I eagerly looked forward to. Fast forward to the present, MWC has transformed into a massive tech expo, showcasing the latest and greatest from top PC manufacturers, blending enterprise solutions with consumer tech gadgets.

Right at the heart of the action is Intel’s impressive booth, drawing me in with its latest AI PC line-up, equipped with the new Lunar Lake mobile processors that I once explored in Taiwan, along with their successors, the Arrow Lake chips.

### Intel: Making AI Accessible to Everyone

This year, it’s been fascinating to watch Intel’s progress with these mobile processors. They’ve pitched the Core Ultra Series 2 as a colossal leap in energy efficiency and battery duration compared to their Meteor Lake predecessors.

After checking out the Xeon 6 platform tailored for data centers, I dived into an engaging conversation with Intel’s AI PC whiz, Craig Raymond. We exchanged views on AI’s potential impact on everyday computer users, and he immersed me in demonstrations of Intel’s agentic AI capabilities and shared insights about OpenVINO, a toolkit rich with plugins and language models that run locally.

What became abundantly clear during our discussion is the potential for local AI processing, powered by Neural Processing Units (NPUs) embedded in Intel’s chips, to revolutionize perceptions about AI. This could be the key to demystifying some widespread misconceptions about AI among everyday consumers.

### Bridging the AI PC Knowledge Gap

As I navigated MWC’s diverse brands, I was on a mission to find the “killer AI app”– something that would spell out the revolutionary potential of AI PCs to consumers like my parents. They’re not out of touch with technology, but they aren’t tech-savvy either, often left to interpret marketing jargon and endless acronyms.

While many might scratch their heads at the mention of “TOPS” – Microsoft has set a benchmark of 40 TOPS for Copilot+ PCs, for instance – my folks, in their daily routine, don’t need to. AI, to them, primarily conjures images of DALL-E’s generative art or the sinister rise of deepfakes used maliciously.

For many in my extended circle, AI is more of a troubling buzzword than a feature they’d consider in their next laptop, which is precisely why platforms like Intel’s play a pivotal role in reshaping that narrative.

### The Subtle Rise of AI PCs

AI PCs, heralded as frontrunners of a ‘Great Reset’ in the Windows PC arena by my editor-in-chief Daniel Rubino, are quietly becoming the baseline rather than the exception. It’s not that the innovations they bring are unremarkable – far from it. Their groundbreaking design has been the most revolutionary shift in personal computing that we’ve seen in decades.

However, as processors evolve to habitually house CPUs, iGPUs, and NPUs, these innovations will become less of a marvel and more of an expectation. David Feng from Intel summed it up aptly, predicting a future where the term “AI PC” might become redundant as such features become standard in any personal computer.

### The Quest for The Killer App

At MWC, I realized that the “killer app” may not be a singular piece of software but rather the seamless integration of AI capabilities across multiple applications. This could empower users to leverage AI locally, processing data directly on their devices rather than relying on the cloud – a game-changer in terms of security and functionality.

HP’s Cory McElroy noted that the evolution might not be about a single app changing the game, but about a broader realization where users wouldn’t want to revert to non-AI PCs. Companies like Lenovo are embedding smart AI features in products, offering intuitive local tools for device management and usage insights.

It’s likely that the big tech players will write the first chapters, crafting multifaceted AI solutions for the enterprise first, which will then trickle down to consumer devices. Spencer Bull at Dell highlighted that customers themselves might be the architects of this change, utilizing provided tools to create bespoke AI solutions.

In essence, while tech giants are laying down the AI infrastructure, the full potential of AI PCs could soon become as routine as any other standard feature, the task for now is dispelling myths like “but what is my NPU doing?” and educating users on the power dynamics quietly at work under the hood.

As more developers harness the capabilities of NPUs for background tasks, which can extend battery life and optimize performance, the leap to normalizing these advances will become unavoidable. While the world waits for that defining software breakthrough, AI will continue to covertly make computer experiences better, until one day, the tech community might just stop noticing it altogether – because it will be a given.