Animal Company, the free-to-play sensation on the Quest platform, has made quite a name for itself, consistently ranking among the highest-earning games for several weeks. It’s giving the long-time favorite, Gorilla Tag, a run for its money. Not to mention, this game, inspired by the hit Lethal Company, shows no signs of losing steam with players.
In a feat achieved by only one other game, Animal Company has crossed a significant threshold. Gorilla Tag by Another Axiom was the trailblazer, becoming the first to notch over 100,000 user reviews on Quest last March. It remains a record-holder for its staggering review count and impressive revenue.
But Animal Company, from Wooster Games, is quickly catching up. With gameplay that borrows Gorilla Tag’s unique arm-based locomotion and blends it with elements from Lethal Company, it’s reached the 100K user review milestone at an impressive pace. The game has almost doubled its number of reviews after announcing it had hit 1 million monthly active users just last month.
A month ago, Animal Company had gathered over 60,000 user reviews on the Horizon Store. Meanwhile, Gorilla Tag was holding steady above 140,000. In just one month, Animal Company soared to more than 108,000 reviews, although Gorilla Tag added a respectable 6,000 in that same period.
Independent data from VRDB shows a notable surge in reviews starting mid-March, suggesting a rapidly growing interest. With this rate of upward momentum, Animal Company could soon surpass Gorilla Tag as Quest’s most popular in terms of user engagement. However, several factors could influence these standings.
Daily active users (DAUs) and monthly active users (MAUs) are critical indicators to keep an eye on. Gorilla Tag enjoys continued popularity, but Animal Company is swiftly approaching its level of engagement. For Wooster Games, capturing this burgeoning user base into revenue boosts is crucial, though details about their financial success remain under wraps since they initiated microtransactions in September.
Wooster Games did reveal to Road to VR last month that these in-app purchases have positioned the company robustly. According to the studio, “Since launching monetization in September, our revenue has grown consistently month-over-month, more than doubling since December.” They highlighted a standout figure of over 1 million MAUs, quadrupling since the end of last year.
Meanwhile, the Quest platform is witnessing significant changes, notably with the release of Meta’s Quest 3S, a $300 mixed reality headset, driving a demographic shift. Meta has reported a rise in free-to-play content, catering particularly to younger audiences, which has led to a surge in revenue from in-app purchases—something Wooster Games and Another Axiom have tapped into.
As Animal Company continues its upward trajectory, the pressing question remains: will this trend convert into sustained growth both in user engagement and revenue? We’re anticipating more insights from Wooster Games on their financial progress, as it would offer a clearer understanding of how leading titles on Quest are doing financially. If it mirrors Gorilla Tag’s report from June, Wooster could potentially be counted among the millions.
