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Based in China, Play for Dream is setting its sights on the tech world with a new mixed reality headset that bears a striking resemblance to Apple’s Vision Pro. However, insiders who have tested it, including a former Quest engineer, attest that it stands on its own with impressive execution, rather than just mimicking a high-end device.
Currently, Play for Dream’s headset operates on a customized version of Android, but there’s talk of transitioning to Google’s Android XR in the future. Though there’s no set timeline, discussions are ongoing. Whether this shift will update the existing headset or roll out in a new model isn’t clear yet.
Officially priced at $1,900, the device is anticipated to launch by the month’s end. Given Google’s plans, the first Android XR headset is expected to be Samsung’s Project Moohan, but its release date is still under wraps, suggesting Android XR won’t integrate with Play for Dream’s offering just yet.
While Play for Dream has made a name for itself in China, it’s venturing into new territory by focusing on the US market with this headset. The company’s foundation stems from CEO Huang Feng, who also founded Wanyoo Esports—Asia’s largest chain of esports cafés—and Bixin, a leading gaming app with over 60 million users. With a team of over 200 and no external investment, the company is robustly staffed for innovation.
Despite the similarities to Apple’s Vision Pro, the company insists its goal isn’t to directly compete with the tech giant. A spokesperson noted, “We took inspiration from Vision Pro’s design but focused on crafting an Android-based headset that embodies our vision.”
Visually, the headset aligns closely with Vision Pro, but it stands apart by supporting motion controllers, which adds a layer of functionality. The project got a boost from a Kickstarter campaign launched in September 2024, raising $300,000 from 215 backers. Those early supporters are now receiving their units, while the broader market can expect availability by the end of March.
It’s worth noting a correction here: previously, the headset was listed at $1,200 during the Kickstarter phase, but the current retail price is $1,900. As events unfold, it’s exciting to see how Play for Dream’s ambitions will shape the future of mixed reality technology.
